Graphic Design and Direction

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I am a visual designer and brand strategist. Together we can discover ways to engage people with your product and brand story.

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Rethinking Yoga Product

Yoga apparel is abundant and widely distributed with many yoga studios carrying product in a boutique-like setting. With private labels and many big name corporate apparel companies getting into the game, Reebok needed a different approach to stand out. Stepping away from traditional visual cues such as Indian motifs, Reebok yoga speaks to the practice’s purest goals: Feel good, find the ease, be optimistic, and be YOU. The product keeps it simple, looks fun and colorful, and stands out in the competitive market while still being functional and comfortable.

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